7 Tips to pitch to the potential client

The client is the most important reason for the organization. An organization has a number of ambassadors, who represent them in the market since they are the true face of the company and the first crucial point of contact. The question is what are the most important key points they MUST keep in mind while representing their company and meeting their potential clients. They might be their future partners, advisors or associates.

As an entrepreneur myself –it feels a lot like an accomplishing dream. We have learnt in our school to “be organized” and how important that life lesson is. If we need an answer for that, it would not take much of our time. However, let’s keep in mind 80% of our organized preparation does help us build a strong foundation to start a conversation. This is irrespective of what kind of interaction we are planning – whether it is a video conferencing, Skype or a meeting in person – the following works wonder:

Every client is important – This is a challenging statement and it remains a challenge until you resolve it.

Let’s understand 7 most important tips which certainly has proved wise and fruitful

1. Understand and note – You are meeting a “human” not an alien.

Important note: Please remember you are meeting a human not an alien or a machine man – hence slow down. Bring the human on the chair and start the conversation. Take a fraction of second and understand whom you are going to meet, his background, likes and preferences if possible. You should not look flushed and always remember you are the confident one who will set the environment that the client would love to be in.

TIP: initiate small conversation, don’t be an over dominating person and be grounded.Try and remember –you are a human talking to a human.

2. Keep your discussion topics planned and in a particular flow.

If you don’t know what you are going to discuss or propose or share –you will be lost in a few statements.What is important is to have an agenda/discussions topic flow. If you have set the flow right, you will be in the right position to control the discussion. Moreover having a pre-planned flow of events shows you are a professional and the person on the other side understands how serious you are about the current meeting.  The person trusts you and takes your conversation seriously.

3. Questions asked should be focussed and well thought.

First meetings are the one which creates the first impression; however, you must make your client comfortable. DO not jump onto the question as “What do you think about the proposal ?”. That would show how desperate you are. Instead, ask general questions and initiate a comfortable discussion – which can later progress to business talks and goals and missions.

4. Have you done a “Reiki” on the client profile or business background.

Do not know your guest when you meet –that’s a wrong practice and goes negative. Try to do a background study of where he is from, which company has he been associated with. This information helps the client understand you mean business and also develops a trustworthy feel towards you. If you share about his last project or congratulate him on his recent achievement – he would definitely understand that you are taking this meeting seriously.

5. Learn to jot down important points and reiterate what he mentioned at the end.

Have you seen people taking notes while business presentations and important conclave or gatherings – well that’s not the MOM (Minutes of the meeting). It is basically something that helps the attendee recap? When the meeting is between two individual, noting down things shows clarity, practicality, focussed, at the moment and serious. In order to ensure both you and your potential client are in line – you need to pay  attention – take minute notes and during the conversation share his words in a way you understand what he means – It will show the client you are  on the same page as him and  very much a part of that discussion.

 6. Your Body-language is so important.

Every person’s posture can be analyzed, now that you are meeting a potential client, the objective is to create an impression. If you are shaky and your body language is loose and weak, your clients will leave and feel unhappy. If you stoop your shoulder when you talk or rub your hands against each other or touch your nose or simply stammer– these shows you are very nervous. Simply relax – you are in a simple business meeting, where you are discussing the topic which you master – You are all set! Take a breath and you are ready!

7. Well Groomed Dress but not shockingly.

You should believe you are the perfect one chosen to take on the potential client’s discussion. Take it as a big positive move. Try to dress subtly; white crisp shirts and true formal blazer works wonders. Never wear a casual while meeting a business client. Dress confidently.  Dress so that you show you are  “in control” of the condition.

Potentials clients are not only important but a positive mark on your performance and target achievements as well. Do not let  go of the opportunity. The most important thing that can happen at this is meeting is that your client requests for a second phase meeting.  If that happens, you must note that he  liked what you discussed and is interested to know more and he believes  you are the one who can show him the right window to this new organization you say and show you are  a part of.